Introduction

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Richard Clews is not only a competent competitor, but has a well-established business background that enables him to deliver on a commercial basis as well as behind the wheel. Consequently, Richard and his team are able to offer their supporting partners a range of exclusive benefits that sets them apart from the rest of the field:

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• BRAND EXPOSURE

• BUSINESS DEVELOPMENT

• CORPORATE HOSPITALITY

• SOCIAL MEDIA ACTIVATION

• PRESS COVERAGE

• PRODUCT LAUNCHES

• EXCLUSIVE ACTIVITY DAYS

• CUSTOMER, SUPPLIER AND STAFF INCENTIVES

• ASSOCIATION WITH A HIGH PROFILE ACTION SPORT

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The Driver

 

Richard Clews is not your typical rally driver. His ‘day job’ sees him consult, advise and manage several leading automotive brands, whereas he fills his ‘downtime’ behind the wheel of his professionally prepared Subaru Impreza STi as he competes for honours in the National Asphalt Rally Championship.

 

Having started out in a Mini Cooper in 2001, Richard graduated to a Peugeot 106 GTi - in which he won the National Tarmac Championship front-wheel-drive title in 2003, 2004, 2005 and 2007. He then swapped to a Group N Fiesta ST before going on to secure class victories in 2009 and 2010. 

 

In 2011 Richard joined forces with Geoff Jones Motorsport (GJM) rally team and drove an ex-works Subaru Impreza in which he went on to win the highly competitive N4 category and claim a credible top ten overall position in the National Asphalt Championship.

 

In 2014, Richard commissioned the building of a new, lightweight, full specification Subaru in which he went on to win another four class titles, an achievement that now makes him a 10-times National Champion. Evolved over several seasons of tough competition, with the recent help from GT and Chevron Motorsport the car still has what it takes to obtain class honours, often punching above its weight in terms of overall results against World Rally Cars and other far more sophisticated machinery such as the latest breed of R5.

 

The Mission

 

Making good use of all his years of experience, Richard will contest the 2023 National Tarmac Championship, with one goal in his sights, to be the fastest driver in his category.

 

Rallying offers an exceptional marketing platform. In an Instagram age, the sight of a rally car flat-out, sliding and jumping through a stage can generate all kinds of social shares and associations. Add your corporate branding into the mix and the benefits are clear to see.

 

In comparison with other campaigns, the National Tarmac series offers exceptional value in terms of bang-per-marketing-buck. The championship receives a great deal of media attention and each round is televised. Add to this to Richard’s rap-sheet of successes and he – and your brand – are destined to be featured in most – if not all – TV reports.

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Opportunities and benefits

 

Richard and his team are please to offer supporting partners a range of exclusive benefits, dependent on the commercial package chosen. Selection can be made from the following items:

 

BRAND EXPOSURE

• Logos and corporate messages on car

• Logos on driver and co-driver race suits

• Logos on press releases with links to sponsor website

• Logos on team website with links to sponsor website

• Logos on team publicity material

• Exposure to 1000's of enthusiastic fans

 

PUBLIC PROFILE

• TV coverage as part of championship package

• Press releases issued

• Social media campaign

• Generation of media exposure in national, regional and trade press

• Online presence

• Work with sponsor’s PR department to convey corporate messages

• High-resolution action photos available

• Video production

 

CORPORATE ACTIVATION & HOSPITALITY

• On event corporate hospitality

• VIP packages, with access to service and spectating areas

• Access to exclusive money-can’t-buy events, organised specifically for the client

• Action days featuring rides in race-cars and driving experiences

 

BUSINESS DEVELOPMENT

• Marketing campaigns built around a Motorsport programme

• Team can help promote new products and services

• Use of imagery to augment advertising campaigns

• Extend invitations to customers to attend events – existing and prospective – especially at contract renewal anniversaries

• Networking: developing B2B relationships

• Car can be used for display at events, such as product launches, shows, exhibitions and promotional days (subject to availability)

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For more sponsorship information and your brochure please do not hesitate to contact Richard directly on +44 7837 211369 or www.richard@clewsgroup.com">www.richard@clewsgroup.com